Hult Prize: Ending Hunger, One Cricket at a Time

Hult Prize

If I broke the news to you that MBA students tend to be highly competitive individuals, you may not be too surprised. The Pope is, also, apparently Catholic, and all politicians are credible and reliable.

OK, I made the last one up.

So on the basis of my first statement, you may not be too surprised to learn that there appear to be few things MBA students like more than to prove their worth against peers from other business schools. As such, there is no shortage of MBA student competitions around the world—you should see my e-mail inbox for confirmation of that. Some are decidedly more equal than others.

The Hult Prize competition, for example, is a self-styled Nobel Prize—or, for the more populist reader, the American Idol or X Factor—of the B-school world. (Even the funding comes from Sweden.) Attracting an impressive 10,000 applicants from around the globe, it counts both Bill Clinton and the Nobel Prize-winning economist, Muhammad Yunus, among its judges and offers $1 million in seed funding and ongoing mentoring from the erstwhile judges to the doubtless deserving winners.

At least for me, however, what makes it stand out is its focus on more worthwhile issues than how to make a company generate more money than it has before. Entrants are tasked with addressing issues surrounding poverty in the emerging world, such as how to promote effective education or how to provide food security and, more specifically, how to become self-sufficient.

Moreover, the solutions are a world away from ideas usually generated on business school campuses. For example, one of the global finalist teams, from the Desautels Faculty at Canada’s McGill University, is championing the common cricket as a safe, affordable, and accessible foodstuff for the more than 200 million people who currently live in urban slums—clever, yet simple, and using a commodity easily available to the target consumer group. In the Confucian spirit of “teach a man to fish …,” they  have developed a kit that allows people to grow crickets for consumption and sell whatever is left over back to the McGill team. This provides slum dwellers with food and much-needed income.

Similarly elegant solutions have also been put forward by the other four remaining contenders, University of Cape Town, ESADE Business School, Asian Institute of Management, and the Hult International Business School, which hosts the competition with the Clinton Global Initiative at its campuses in Boston, San Francisco, London, Dubai, and Shanghai.

Of course, the competition isn’t just about turning out “nice guys” who can tackle a pressing ecological need. The skills that students will develop by participating—the ability to work under pressure and as a team, to think creatively, and to turn that creativity into practical solutions—certainly won’t hurt them in their future business careers. But hopefully, what’s most important is that, in an age when business schools have taken more than a little blame for our economic ills, an exercise such as this shows that business education can still do the right thing.

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